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Description | "Strategy is overrated. We have a strategic plan. It's called doing things". - Herb Kelleher |
h1 tags | Michael Baer's Stratecution Stories START WITH ‘WHO’, RATHER THAN ‘WHY’* DEFINE YOUR IDEAL CUSTOMER – OR BE MAGNETIC TO NO ONE* STOP THINKING TECHNOLOGY, START THINKING USE CASES CALLING YOUR CONTENT “THOUGHT LEADERSHIP” DOESN’T MAKE IT SO* YOUR MARKETING PLAN IS A CHAPTER IN A LONGER STORY SELLING = EMPATHY YOUR CUSTOMER’S JOURNEY DOESN’T END AT CONVERSION Stop making content YOU care about* WHO ARE YOU FOR? MARKETING IS A SYSTEM* |
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